05/10/2005
AFA Trying to Cut the Cheese
Kraft Foods' sponsorship of the 2006 Gay Games in Chicago is under siege by the American Family Association. Towleroad has received an email sent by AFA's Chairman Donald Wildmon asking its members to call Kraft and urge them to withdraw their support of the Gay Games.
"Kraft has authorized its company logo to be placed on the gay games official website as a major corporate sponsor," the email reads. "The gay games are supported and endorsed by dozens of homosexual activist groups and organizations, including homosexual magazines and television outlets. Tell Kraft to drop their corporate sponsorship of the 2006 Gay Games in Chicago."
In a statement to Outsports, AFA director of media and public relations Kathryn Hooks said, "We are not calling for an official boycott. We believe many of Kraft's customers would be offended to know a portion of their finances from Kraft purchases is being used to support something they oppose, and we also believe Kraft corporation would want to hear from its customers."
Towleroad believes the Kraft switchboard is tired of hearing from the homophobic creeps at American Family. Their toll-free number is 800-323-0768. Tell them you support their sponsorship of the Gay Games. After the Microsoft episode there's little doubt that corporations are vulnerable to these bigots and need to hear from us.
Sphere: Related ContentPosted 9:34 PM EST by Andy in Current Affairs | Permalink
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These organizations are slowly becoming the homeland's "axis of evil". Their desire to control society is repeated throughout history.
Their control efforts, through hard-balling the government, corporations and the like, are clear examples of a disregard for the Founding Father's notion of not allowing government to control religion. For where they to become the "government" they would indeed control religion and the rest of people.
Posted by: Stevie | May 11, 2005 12:02:13 AM
FROM THE QUOTE:"We believe many of Kraft's customers would be offended to know a portion of their finances from Kraft purchases is being used to support something they oppose..."
And, as many of Kraft's customers are gay, why shouldn't it support the games? The church lady has forgotten that gay people are also consumers. Good thing she didn't go into marketing.
Posted by: Morris | May 11, 2005 2:24:15 AM
I'm afraid the word is already out on Kraft. Isn't that a "gay" sponge on the front the box?
Posted by: Dan McG | May 11, 2005 7:41:41 AM
You can email a supportive message to Kraft Foods too.
Go to KRAFT.COM, click on "contacts", then "consumer contacts." The rest is easy.
Posted by: C.D.Oldenburg | May 11, 2005 9:46:15 AM
The pleasant phone operator was the soul of cheerfulness. Thanks for giving the number.
Posted by: Kenneth | May 11, 2005 10:34:26 AM
Thanks C.D.- Just sent them an email thanking them for their courage and support and will have my friends do the same...
Posted by: Greg | May 11, 2005 11:13:44 AM
As the manager of a customer service department at a Fortune 500 company that is often targeted by the "family" groups for advertising on TV programs that do not meet their moral ideal, I can say these groups can be very effective. It's important to let companies like Kraft know we appreciate their support.
Posted by: Steve | May 11, 2005 1:00:05 PM
The AFA said that Kraft was not accepting emails, so I called and let my voice be heard. Don't be against calling, the operators are very, very pleasant and seem relieved to hear from people who support them. Apparently, the calls were 10-1 on the side of AFA so keep calling. Sure, Kraft will try and get you on their email mailing list for recipes, but who among us hasn't ever thought, "Gosh, I sure wish I could do something new with macaroni and cheese!"
Posted by: Ed Aycock | May 11, 2005 1:59:23 PM
Consider looking at the list of products that Kraft makes and telling the operators not only a few that you currently use but a few that you will switch to as a RESULT of their sponsorship of the gay games. Kraft needs to know that if they lose some consumer dollars that they will make up the difference with new consumers or more product usage from current consumers.
Posted by: robert | May 11, 2005 3:21:02 PM
As a former client of mine for years, I know the Kraft people and environment to be fair, open-minded and supportive. And I’m sure a good part of their work force will be participating or watching the games. Don't let "Family" people.
Chance are you have all at least bought Altoids at some point, as well as Knudsens or Breakstone’s cottage cheese, Jello, Philly Cream Cheese, Grey Poupon, Raisin Bran, Grape Nuts, Tazo Tea or Boca Burgers. Robert is right...tell them as a result you will switch to their brands.
Posted by: Robb Kas | May 11, 2005 3:31:31 PM
Andy, thanks for this heads-up. We've noted it at Gapers Block and updated the entry to point out that the Illinois Family Institute quickly followed suit, but raised the stakes even higher.
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