It's the Plumber, I've Come to Fix the Tourism
Tourism numbers are up in Poland because of wrench-toting hunk Piotr Adamski. "I am staying in Poland -- come on over," says the poster, featuring an image of Adamski dressed as a plumber. A 14 percent rise in tourism over the summer months is attributed to his invitation.
"The symbol of the Polish plumber, representing cheap labour from new EU member states, was vilified earlier this year during national referendum campaigns on the EU constitution, which was rejected by French and Dutch voters."
But the Polish tourism board knew that with cheap labour comes equally cheap thrills.