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The Great American Smoke Out


With all the wingnut talk of Brokeback "raping" the image of the Marlboro man, I thought I'd see what would happen if I combined a line of dialogue from the film with a vintage cigarette ad from 1980. The result may be the first gay cowboy anti-smoking campaign, or strangely enough, a tribute to the addictive nature of Marlboros. And before I get flamed, my intent here is not to glamourize smoking (it kills!), but a brief experiment in synergy.

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  1. Ha! I think that's brilliant.

    Posted by: Greg | Jan 5, 2006 1:38:12 PM

  2. Clever boy.

    Posted by: Donald | Jan 5, 2006 2:02:36 PM

  3. Priceless. You did it again, Andy.

    Posted by: Tony R | Jan 5, 2006 2:06:04 PM

  4. As a devout flamer of Andy.. I have to say it's cute and poignant.

    Posted by: Blue | Jan 5, 2006 2:14:08 PM

  5. Outstanding.

    Posted by: david | Jan 5, 2006 2:37:56 PM

  6. Wow, that fits just perfect.
    Great job, Andy.

    Posted by: kevin | Jan 5, 2006 3:16:30 PM

  7. Genius. I hope it's okay that I linked to it.

    Posted by: ted | Jan 5, 2006 3:48:53 PM

  8. That is fantastic!

    It's so good im gonna go get a pack of 'boros right now and take up smoking!

    Posted by: DaveHimself | Jan 5, 2006 3:59:13 PM

  9. that's humorous! funny! hilarious! yet, the air quality in new york ?? since 9/11 -- it's rancid.

    Posted by: ricardo | Jan 5, 2006 4:23:25 PM

  10. I'm sure I've just missed them, perhaps even here on Towleroad, but I've been surprised that I've not seen any references to Christian Haren, a gay man who appeared as the Marlboro Man in one of their pre-ban TV commercials. There was a documentary about him called "Castro Cowboy." He died of AIDS in 1996.

    Posted by: Leland | Jan 5, 2006 4:23:30 PM

  11. Andy, when you post about the SAG nominations for Brokeback, et al., PLEASE avoid the lumping in of "Transamerica" as a "gay-themed" film as and the AP have done. A supporting character is gay/Bi?, but the main character is not and it does us no good to reinforce to hoi polloi that transexuality and homosexuality are the same thing. Thanks.

    Posted by: Tagg | Jan 5, 2006 4:48:37 PM

  12. Brilliant! Thanks Andy. Now where did I put those cigarettes that I'm trying so hard to quit?

    Posted by: Chris | Jan 5, 2006 4:52:37 PM

  13. Thank you Andy! That "advertisment" is perfect for me to copy and hang on my wall as a helpful tool for me to quit smoking. I think that you have a very intelligent sense of humor.

    Thank you for putting the ad up on your site.


    Posted by: Charles Roland | Jan 5, 2006 5:13:55 PM

  14. In response to TAGG:

    Exactly who is the us in "it does us no good to reinforce to hoi polloi that transexuality and homosexuality are the same thing."

    Rich, white, reactionary faggots?

    How bout we just call Brokeback and Transamerica "queer-themed films."

    I love my queer sister Amanda Lepore. And all the drag queens who threw bricks at cops outside Stonewall so that you could live your bourgeois gay life.

    Posted by: 24play | Jan 5, 2006 5:42:37 PM

  15. yes!

    This is going on my wall, ASAP.

    Fab job!

    Posted by: david | Jan 5, 2006 5:56:08 PM

  16. Make tshirts, make posters

    Posted by: Tim | Jan 5, 2006 5:57:08 PM

  17. The AIDS Committee of Toronto did a whole ad campaign a few years ago based on Marlboro-like cowboy imagery. Most ads said, "Welcome to Condom Country: Ride Safely". They ended up cancelling the campaign because Philip Morris complained.

    You can see an example of the ads here:

    Posted by: Alex | Jan 5, 2006 6:13:54 PM

  18. Jay Leno would love this! He works Brokeback into the monologue every night, sometimes twice a night. My favorite was the "Brokeback Twister Game." Jake and Heath were nude doing "Twister" contortions on the box cover. Ok, a little tasteless but nightly mentions are great publicity for the movie. Letterman is on a roll with Brokeback as well!

    Posted by: Johnny Lane | Jan 5, 2006 6:19:56 PM

  19. 24Play, before YOU start throwing brickbats, pause long enough to learn to read what someone actually writes, then at least a popular slang dictionary for the DIFFERENCE in word meanings, and, finally, long enough to study history not simply regurgitate myth.

    1. How dare you assume I am not poor, nor a person of color. It's quite a magic wand you imagine you have to thus change the nature of anyone simply because they disagree with you.

    2. While I reject linguistically and strategically the herpes-like spread of the fad definition of "queer," as such I would not object to "queer-themed films" but "gay" is not, nor hopefully ever will be, synonymous with "queer." In fact, it could not intelligently be, following the jejune "logic" of those who popularized its all-encompassing application.
    3. Well-worn myth is exactly what the assertion that Stonewall was all, or even signficantly, about Jeanne d'Arc-like drag queens. Interviews with even some of the drags/transgenders who WERE there, such as Sylvia Rivera, dispute that: "You know what was beautiful about that night? To see the brothers and sisters stand as a unified people." Or WAS she there? "Transgender activist Sylvia Rivera's presence at the Stonewall Riots has long been taken for granted. Martin Duberman's 'Stonewall' features Rivera as one of his book's six 'protagonists'; and this encyclopedia mentions Rivera's participation in the Riots. But David Carter's recently-published 'Stonewall' has no mention of Rivera. In his defense, Carter argues that none of his sources - written or oral - could place Rivera at the scene of the Riots." - Jesse G. Monteagudo,
    Whether this particular person was there or not is beside the point of the consensus of scholars that the group that resisted/attacked the police was made up of a variety of types.
    As for your "sister" Amanda, PLEASE get her to stop before her fake lips kill someone. Between your toy-box-for-a-brain and her self-mutilation into a clown, the world is not safe, kiddies, just not safe.

    Posted by: Tagg | Jan 5, 2006 6:37:16 PM

  20. TAGG: that's a lot of big words for someone with an AOL account.

    Andy: Excellent execution, insightful content. Good work. Ditto the poster idea.

    Posted by: bradley | Jan 5, 2006 6:53:52 PM

  21. Like I said, pathetic bourgeois faggot, as reinforced by your haute academic blather.

    Yes, there was a variety of types at Stonewall. A variety perhaps best summed up by the word "queer."

    That you would come screaming to a queer Web site begging Andy not to make the horrifying error of lumping Transamerica in with Brokeback is really repugnant.

    Sure it would be great if the MSM were always clued in to the differences between gay and lesbian and transgender and transsexual. But do you really think we need to split those hairs here?

    If you don't see that the commonality of experience in Transamerica and Brokeback is much more important than the categorical differences between the protagonists, then you obviously didn't get much out of either film.

    As for Amanda, once you've decided to radically alter your body--to change it from one you're not at all comfortable in--why not transform it into the body you dream of? She's certainly not become what she is today to please you, or anyone else for that matter. She is her own unique creation and, from what I've seen, she seems pretty happy in her skin.

    Does she embarrass you? Make you feel uncomfortable? Do you absolutely hate that "normal" people might lump you in with her? If so, that's really sad, since all she's done is chosen to live her life in accordance with who she feels she really is. Whether you embrace the extent of her body alteration (yes, I'm afraid she has gone a little further than a couple cycles of steroids, a nipple piercing and a *yawn* tribal tattoo), I think she's a fantastic, if extreme, role model for self-determination.

    Posted by: 24play | Jan 5, 2006 7:26:55 PM

  22. I would like to second Tagg's observation. I know it will be unpopular, but I totally agree with him. (and I am a person of color from a lower class background).

    Gays, lesbians and bisexuals assert that there is nothing wrong with us, that what we are and who we are is normal and part of nature.

    Transgendered people argue that they have a medical condition that needs correcting. As a community, they have more in common with other disabled communities who also are seeking medical treatment for a condition.

    I support transgendered rights. But they are not making the same argument that we are and the issues are different.

    Posted by: exlogcabin | Jan 5, 2006 7:43:27 PM

  23. Goooollly, shazam... mighty funny lookin' sheep in that thar photo Andy...

    Posted by: HisHolynessDPope | Jan 5, 2006 7:51:13 PM

  24. excellent. saw t-shirts with a similar theme today

    Posted by: kyle | Jan 5, 2006 8:01:44 PM


    Hmmmm, Republicans deciding who's "normal and part of nature," and who's sick and needs treatment. Not to mention that members of the two groups would be better off if they just stuck to their own kind.

    This all sounds vaguely familiar.

    Unfortunately, once the primary causes of homosexuality and transgender identity are both traced to genes--and probably genes very close to each other, if not some of the same exact genes--your distinction is going to melt away. All you'll be left with is that lingering, overwhelming desire to separate the world into us and them, to remedy some innate psychological insecurity you have.

    Posted by: 24play | Jan 5, 2006 8:13:12 PM

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