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New UCC "Ejector Seat" ad Targets Intolerance


Remember the United Church of Christ's bouncer ad that attracted so much attention? The ad featured bouncers outside a church at a velvet rope, turning away prospective worshippers because of their race and sexual orientation.

The UCC has a brilliant new ad set to start airing nationally on April 3rd.


The ad features various "unwanted" people — single mother, gay couple, ethnic minority, handicapped, and homeless — being ejected from an intolerant congregation and features the tagline "God doesn't reject people. Neither do we."


The major networks, CBS, NBC, ABC, Fox and WB, have so far rejected the ad claiming it's too controversial. It's a $1.5 million ad buy, however, and 60 to 65% of America should see it at least once, and fundraising is underway to keep the ad running through Mother's Day. (they're also advertising on Towleroad)


View the ad here.

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  1. This is brilliant. Of course, the theocon corporate media is afraid of their supporters.

    Posted by: Raymond | Mar 27, 2006 11:04:16 AM

  2. O.M.G.

    I mean it. O. M. G.

    They should make people pay for every stream.

    Posted by: BRIAN NYC | Mar 27, 2006 11:10:08 AM

  3. This is the church I grew up in. I am very proud of them and their efforts. The head of the church is a former pastor of mine and he one of the best preachers I have ever heard. He is a great leader in very difficult job.

    Posted by: Donald | Mar 27, 2006 11:18:25 AM

  4. This is wonderful! It (almost) makes me want to try "church" again!


    Posted by: Rad | Mar 27, 2006 11:22:53 AM

  5. BTW, Andy, that's twice this morning you have beaten the big political blogs to important stories about the fight for respect and equality in this country.

    That's why I look at your front page so often...

    Posted by: BRIAN NYC | Mar 27, 2006 11:30:23 AM

  6. It would be nice to see a "BOYCOTT" campaign of the major networks who refuse to run such an ad as this. When did anti-discrimination become controversial?

    Posted by: Patrick | Mar 27, 2006 11:49:53 AM

  7. That guy in the ad looks like Lance Bass, lol.

    Posted by: Malibu Boy | Mar 27, 2006 11:55:41 AM

  8. Yes, Donald, the UCC is a Christian faith community much like the United Church of Canada.

    I am much saddened by the lack of courage exhibited by many of my "brothers in Christ" who feel that they can compromise with the truth and think they know that the Holy Spirit stopped enlightening the Church in error as it has been and is now.

    As for me, although schism is an injury to the "Body of Christ", it is sometimes necessary to amputate rather than to develop gangrene and die.

    Posted by: Raymond | Mar 27, 2006 12:00:55 PM

  9. I've always been a fan of the UCC. I'm actually Catholic, though, and I support all churches that strive to leave fake morals at the door to see the true universality of Christian sisterhood and brotherhood (even though the Vatican refuses to accept this, I have faith that the church will change its views in due time). I'll be sure to send out this ad to everyone I know. Thanks, Andy. You do an amazing job in getting silenced messages out. Keep keepin' on.

    Posted by: Christian | Mar 27, 2006 12:52:47 PM

  10. good morning andy.....amusing.....brilliant as much that i've seen along the way with different congregations and "faith-based" services and the oxymoron within that hyphenated phrase -- at well as intolerance of intolerance that's coming into the picture MORE and MORE. don't have a connection to see that stream....yet, i get the picture LOUD and CLEAR. consideration at hand in relation to ad spots on touching religion....yet, faith can be used in deception to flood a land with artillery.

    thank you.....

    Posted by: ricardo | Mar 27, 2006 1:47:43 PM

  11. UCC is great. My great-grandfather, my grandfather, and my uncle are all ministers in the United Church of Christ. My uncle actually has a congregation in a small town in rural "red-state" Montana.

    Posted by: brent | Mar 27, 2006 2:42:56 PM

  12. I'm a very proud member of First United UCC of Tampa. My congregation has been so wonderful to me and my partner since we joined the church last year. They don't "tolerate" us, they CELEBRATE us! The vast majority of UCC congregations, though not all, are "Open and Affirming" or "OnA" to gay and lesbian people. We are the ONLY mainline denomination to officially support same-sex marriage. If you're interested in more information about this wonderful and radically inclusive Christian Church, check out After many years of questioning my Christian faith, I finally found a church that actually lives up to Christian values of compassion, love, inclusion, forgiveness, social justice and peace. Come join us! If you're in Tampa check out First United of Tampa at

    Posted by: Zeke | Mar 27, 2006 9:58:48 PM

  13. Are there really churches that won't accept single mothers? I was raised by a single mother and we went to church every week (not of course that gays were welcome in our church, sadly.) If true, that would be a new one on me.

    Posted by: jayKayEss | Mar 27, 2006 10:38:52 PM

  14. The only problem is that the ad portrays a white upper-middle-class family as the bigots. In my experience, bigotry manifests itself in every ethnic/racial group. I've heard anti-gay bigotry from homeless people on the street, African-American churchgoers, and Puerto Rican single moms right here in NYC. So I don't think it's entirely fair.

    Posted by: twofortheshow | Apr 1, 2006 2:33:15 PM

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